The success story of delife.eu

Read how Martin Sailer-Arnold increased the conversion rate of his e-commerce shop by 12% - fully automatically.

DELIFE GmbH is a family-run company from Upper Franconia, Germany that manufactures its own solid wood furniture and sells it online. Its own shop at delife.eu is the most important sales channel in the omnichannel strategy and contributes the largest amount of the annual sales of more than ten million euros. About 60% of the traffic comes from mobile devices.

The challenge

Martin Sailer-Arnold noticed that the images of his shop load far too slowly, especially on mobile devices. He thus looked for a solution to improve the loading time of the images.
The automatic optimization using plugins unfortunately did not bring about the desired success, as the images were either delivered in bad quality or with barely reduced data size. Reducing the size manually did indeed lead to the desired results, yet the process was too time-consuming and was also prone to human errors.

Optimization target

The main target of optimization was to reduce the loading time of the images and thus achieve an increase in the conversion rate of about 3 percent.

At the same time, the home page of delife.eu was to be reduced to less than 3MB (the starting point being 4.2 MB). As a lot of traffic is directed from adverts and comparison sites to product sites, the loading time of these landing pages was also to be optimized.

Implementation

DELIFE found a solution for optimizing loading times with wao.io. Thanks to the automatically created preview link, Martin Sailer-Arnold was able to test all of the important functionalities of the webshop in a safe environment in advance. In his own personal wao.io zone, he was able to fine-tune the images himself and find the right balance between speed and quality for his shop.

Switching to live operation including the coordination with Plentymarkets took only 17 minutes.

Girl showing Delifes website on a notebook

Results

The results of the optimization with wao.io have exceeded the expectations of DELIFE: The size of the home page was reduced to 1,9 MB and thus surpassed the target of 3 MB considerably. Accessed from a mobile, the page is now only 1.2 MB in size.

Even the loading time of the product overview pages that frequently act as landing pages load particularly fast with only ~900 KB - and with high quality detailed images at that.

After three months, Martin Sailer-Arnold was able to notice an increase in the conversion rate of about 12 % for delife.eu. The targeted 3 % was thus surpassed many times over. The bounce rate sank in the same period by 18 % thanks to the shorter loading times.

-55%

The size of the home page sank from 4.2 MB to 1.9 MB.

900KB

Product overview pages are particularly fast - with high quality images.

+12%

The conversion rate improved by 12 % in 3 months.

-18%

The bounce rate sank by a whole 18 % after 3 months.

The success story of delife.eu

The challenge

Optimization target

Implementation

Results

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