Success Story E-Commerce: delife.eu

The challenge

Martin Sailer-Arnold noticed that the images of his shop load far too slowly, especially on mobile devices. He thus looked for a solution to improve the loading time of the images.
The automatic optimization using plugins unfortunately did not bring about the desired success, as the images were either delivered in bad quality or with barely reduced data size. Reducing the size manually did indeed lead to the desired results, yet the process was too time-consuming and was also prone to human errors.

Optimization target

The main target of optimization was to reduce the loading time of the images and thus achieve an increase in the conversion rate of about 3 percent.

At the same time, the home page of delife.eu was to be reduced to less than 3MB (the starting point being 4.2 MB). As a lot of traffic is directed from adverts and comparison sites to product sites, the loading time of these landing pages was also to be optimized.

Implementation

DELIFE found a solution for optimizing loading times with wao.io. Thanks to the automatically created preview link, Martin Sailer-Arnold was able to test all of the important functionalities of the webshop in a safe environment in advance. In his own personal wao.io zone, he was able to fine-tune the images himself and find the right balance between speed and quality for his shop.

Switching to live operation including the coordination with Plentymarkets took only 17 minutes.

Results

The results of the optimization with wao.io have exceeded the expectations of DELIFE: The size of the home page was reduced to 1,9 MB and thus surpassed the target of 3 MB considerably. Accessed from a mobile, the page is now only 1.2 MB in size.

Even the loading time of the product overview pages that frequently act as landing pages load particularly fast with only ~900 KB - and with high quality detailed images at that.

After three months, Martin Sailer-Arnold was able to notice an increase in the conversion rate of about 12 % for delife.eu. The targeted 3 % was thus surpassed many times over. The bounce rate sank in the same period by 18 % thanks to the shorter loading times.

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wao.io is a platform that automatically and continuously improves the performance and security of your website. No code changes needed. Improve your conversion rate, reduce bandwidth costs and gain insights into the performance of your website.

The success story of delife.eu

The challenge

Optimization target

Implementation

Results

14 days free trial

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