The results of the optimization with wao.io have exceeded the expectations of DELIFE: The size of the home page was reduced to 1,9 MB and thus surpassed the target of 3 MB considerably. Accessed from a mobile, the page is now only 1.2 MB in size.
Even the loading time of the product overview pages that frequently act as landing pages load particularly fast with only ~900 KB - and with high quality detailed images at that.
After three months, Martin Sailer-Arnold was able to notice an increase in the conversion rate of about 12 % for delife.eu. The targeted 3 % was thus surpassed many times over. The bounce rate sank in the same period by 18 % thanks to the shorter loading times.