The IT expert Stephan Helten believes website optimization is of top priority: He knows that the bounce rate increases from as early as the third second of loading time and that the conversion rate drops. In order to reduce loading times, he has already implemented measures in his infrastructure on the server. With Nginx instead of Apache as web server, for example, he was able to optimize the response times to product searches.
He also compiled a list of requirements for its frontend. He integrated TinyPNG in his build toolchain to optimize images, which was complex and expensive.