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First-class Image Optimization

wao.io automatically optimizes your images for the best possible user experience.

Our intelligent image optimization algorithm radically reduces file size without suffering a loss in quality.

Hassle-free Optimization

With wao.io you do not have to modify with your running systems. No image uploads, complex API integrations or fragile code changes needed. wao.io will optimize your images on-the-fly, delivering brilliant quality with tremendous data savings.

  • No image uploads
  • No complex API integrations
  • No fragile code changes needed

Quality Without Compromise

wao.io offers three levels of image compression. wao.io's intuitive dashboard helps you find the right option for your business: simply switch between compression levels and instantly watch the result in your browser.

  1. smallest image file size
  2. best image quality
  3. best ratio

Optimize with Intelligence

While other optimization techniques process all images with the same arbitrary presets, wao.io uses an intelligent optimization algorithm.

Approximating human vision by computing the visual similarity between input and output image, wao.io's algorithm will avoid a visible quality loss.

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Best Output Format and Compression

wao.io optimizes your images by converting the original image into the best matching output format that your customer's client is capable of rendering. We support a wide range of lossy, lossless, transparent and opaque image formats for optimization: JPEG, PNG, WebP, GIF.

5 Good Reasons for Image Optimization

The Most Effective Way to Speed Up Your Website

Since 62% of today's internet traffic is made up of images, image optimization has a huge impact on your page load times. Reducing the weight of your images will speed up your website exceptionally.

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Maximize User Experience

Speed is the number one criterion when it comes to user experience. Happy customers equal more revenue. Speed up your page and earn more money.

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Improve Your Mobile Search Ranking

Starting in July 2018, Google is officially using mobile page speed as a ranking factor in their mobile search results. Be prepared for the update and shrink your images, the speed killer number one.

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Help Your Users on a Limited Data Plan

Your users will not only experience a change in loading times but also the amount of money they spend while browsing your site. Help user's on a limited data plan to save money by reducing the number of bytes transferred.

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Reduce Your Operating Costs

Fewer bytes transferred mean less bandwidth costs for you. Save up to 60% of bandwidth costs by optimizing your images with wao.io.

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Start now

  • No credit card required
  • Free preview
  • No code changes