Expectations exceeded
The switch to live operation took only 17 minutes - including consultation with Plentymarkets.
The main goal was to reduce the loading time and increase the conversion rate by 3 percent. To achieve this, the start page data size had to be reduced from 4.2 MB to less than 3 MB.
wao.io has exceeded DELIFE's expectations: The start page data size was reduced to 1.9 MB and the mobile version to reduced to 1.2 MB. The product overview pages also load particularly fast at only ~900 KB - and with high-quality detailed photos.
After three months, delife.eu was reported a conversion rate increase of 12%. This exceeded the targeted 3 % many times over.